Some discoveries you make with your eyes… and some you make with your nervous system.
When I first walked into Viluz, something happened that does not usually happen to me. I went quiet.
After 17 years as a designer, after walking through hundreds of luxury homes, after seeing every marble, every chandelier, every imported finish that Marbella has to offer… I have learned to read a space in about 30 seconds. The proportions. The materials. The intention behind every choice. It is just what I do.
This time it took longer. Because something was different here.
The walls were warm. The light was soft. The floor under my bare feet had a texture I had never met before. The bed I slept in did not feel like a hotel bed at all. The lamp by my side glowed instead of shining.
I kept asking — what is all of this?
And the answer was the same word, over and over… OLYRA.
What OLYRA actually is
OLYRA is a curated family of ten European premium brands, founded by Wim Voss and based at his estate Viluz in the hills above Marbella. But that sentence does not really tell you what it is.
What it actually is, is the opposite of how luxury usually works.
Most premium brands sell from showrooms, fairs, catalogues, and Instagram ads. You see a beautiful image, you might visit a stand at Salone in Milan, you read a brochure, you choose, you buy. The whole experience is built to impress you.
OLYRA does not work that way. OLYRA brings ten of the most thoughtful European brands together and places them inside Viluz as a real, lived-in environment. Architects, designers, developers and HNWI clients come for a few days. They walk on the surfaces. They sleep in the beds. They cook on the cookware. They feel the materials with their hands.
And then they go home, and they remember.
It is not a showroom. It is a room. That is the whole difference.
The ten brands I am so happy to represent
When you walk through Viluz, every single thing you touch comes from one of these ten brands. Each one chosen because it does something to you when you live with it. Not because of marketing, not because of price points… because of what the brand actually makes.
Let me tell you about each one as if we were walking through the estate together.
Ideal Work — the concrete I have just been talking about. From a workshop in a small Italian town called Vallà di Riese Pio X, near Treviso. They have been making decorative concrete and microcement since 1997. The floor of the spa, the surfaces of the bathrooms, the seamless wall finishes — all theirs. Concrete that feels like skin.
Algo — the paint on the bedroom walls. Made in Brittany, France, from real seaweed harvested two hours from the factory. 98% biosourced. The walls actually breathe. The first time I slept in a room painted with Algo I noticed I was breathing more deeply… without knowing why. Now I know why.
Authentage — the brass lamps in every suite. Hand-assembled by a small family workshop near Antwerp, Belgium. Every fixture different. Indoor, outdoor, bespoke finishes in bronze, brushed nickel, polished brass. Light made to disappear into the atmosphere it creates.
Augenti — the precision lighting in the gardens and along the paths. From Lumezzane in Lombardy, Italy, since 1969. Architectural die-cast lighting that draws the line between a path and a garden, between a wall and its texture. Outdoor lighting that does not look like outdoor lighting.
Piet Boon — the furniture in the living areas. The Dutch studio founded by Piet Boon and Karin Meyn near Amsterdam in 1983. Generous proportions, muted palette, honest materials. Sofas you can return to year after year. Furniture that ages with the room instead of against it.
Oakâme — the dining table in the courtyard. Luxury furniture made in Tourcoing, northern France, from antique oak beams reclaimed from 19th and 20th century European buildings. Every piece carries an NFC chip with the history of its wood. The wood under your dinner plate has already lived a hundred years before it met you.
Serax — the tableware, glassware, ceramics, candle holders. A Belgian design house from Antwerp, founded in 1986. They collaborate with the best — Vincent Van Duysen, Marni, Kelly Wearstler, Piet Boon, Sergio Herman, Ottolenghi. Every plate at Viluz comes from Serax. The everyday object treated as sculpture.
Arte — the textured walls in the feature rooms. A family-owned Belgian wallcovering house from Zonhoven, since 1981. Wallcoverings made from natural materials — water hyacinth, banana leaves, cotton, silk — woven into surfaces that have memory and warmth. Carbon neutral certified. A wall is not a surface here, it is a presence.
Mazu — the planters along the terraces and around the pool. Designed and made in Belgium. Architectural planters with integrated LED light. By day, sculpture. By evening, a soft glow. The plant lights the room.
Pikolin — the bed under you. From Zaragoza, Spain, since 1948. The largest bedding factory in Europe. Hygiene Maximum core technology, fire-resistant, contract grade. The bed is the most honest piece of furniture in a house. Pikolin builds them to last.
Ten brands. Four countries. All European. All quietly, deliberately chosen. None of them shouting.
Why this matters now
We live in a moment where luxury has lost something. It has become loud. Visible. Performative. Big screens, big shows, big logos, big numbers. And the people who actually decide what goes into beautiful homes — the architects, the designers, the developers, the clients with real means — they have quietly stopped being impressed by all of it.
What they want now is to feel something. To touch a material that is honest. To walk into a room that lowers their shoulders. To choose finishes for their next project that they have actually lived with for a few days, not just looked at in a catalogue.
OLYRA is the answer to that quiet shift. And I am so happy to be the one bringing it to the Marbella market — to the architects, the designers, the developers and the visionary clients here who have been waiting for something like this without quite knowing what they were waiting for.
What I am offering as the OLYRA representative in Marbella
If you are an architect or a designer working on a private villa, a boutique hotel, a wellness retreat, a luxury development… I can give you access to all ten brands as one curated material library. Already pre-tested. Already proven to work together. Already lived with for months at Viluz.
If you are a client building or renovating a home in Marbella and you have walked through showrooms feeling unmoved by what you saw… come and experience these materials at Viluz first. Decide with your body, not your eyes.
If you are a hotelier or a developer planning the next generation of wellness destinations in southern Spain… these are the brands that will define the next decade of premium hospitality. I can introduce you to all of them.
And if you are simply curious… you are welcome to visit. Viluz hosts by invitation only, but I am happy to make the introduction for the right people
Only meaningful projects are welcome
With love from Marbella, Svetlana
Svetlana Dubova is a luxury interior designer based in Marbella, Spain, with projects across Europe, Russia, and Israel. She is a graduate of the University of the Arts London. For enquiries, send email info@basicoutline.com
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